“Tens of Millions Now Have a Standard of Living and Extra Cash They Never Thought They Could"
”A Dream Market, the New Land of Opportunity…That is the Lure of India."
A massive burgeoning consumer base of people with money to spend; the fastest growing democracy in the world, well on its way to becoming one of the worlds largest economies; where English is the official business language and huge pools of talent exist in IT, Accountancy, Management, Law and the Health Sector…
But like any other market, the dream can quickly turn into a nightmare. Here’s the reality…
India has come a long way since the early days of liberalisation. Companies that delayed investment into India over concerns about regulatory red tape, lack of infrastructure, lack of return on investment (ROI) and immature market forces are now reaping the benefits of patience.
Today’s India is a more transparent market offering lucrative pickings in maturing industries with established standards of quality and an evolving infrastructure. Forward-thinking executives understand that India’s evolutionary status as a future ‘superpower’ dictates that sooner or later this burgeoning market has to be on their business radar.
Today’s business executives looking at International markets must navigate their way through a uniquely complex landscape. What works in China, Brazil or South America doesn’t necessarily work in India.
A company looking to enter the Indian market has to encounter a diverse range of audiences and situations, many of which are unique to this evolving economy.
In India the underlying regulatory policies, commodities, infrastructures, services and providers are in a continuous state of evolution. And at no other time has the choice of channels and tools with which to address the market been greater. There is, put simply, no market in which business executives are in greater need of clear and well-conceived direction.
On the one hand there are gigantic new consumer bases waking up to a new world of choice at their doorstep. Not far behind, are a host of investors and financial intermediaries trying to move the market to new heights.
On the other hand, are far flung distribution systems operating in ways uncommon to the West; well entrenched local business houses that combine obsolete traditions with immense growth potential; over worked governments struggling to come to terms with unprecedented change; and a gamut of media just getting to grips with the implications of change and hence their response.
In a situation so complicated, which can almost conceal the opportunities within, it is of prime importance for companies to work with a local consultant who understands the new paradigm in its entirety.
A consultant well versed in the local culture, yet equally conversant with global operations, benchmarks and expectations. A consultant that can put a holistic understanding to work for the best advantage of the client, by guiding them successfully through the maze of anomalies that is India.
YOUR business can progress through partnership with DTA International to achieve your goals. Clients gain access to a wealth of cost-effective solutions – all under one roof.
When it comes to creating, negotiating, anticipating, forecasting, optimizing and implementing strategies for future opportunities and developments, few local or international teams match the expertise and experience of the DTA International Group.
DTA International establishes a unified and coordinated approach to help you identify opportunities and pursue them using our core competencies; government relations, business advisory services, financial services, public relations and mergers & acquisitions.
identifying opportunities… making connections… building relationships
This site is currently being revamped and will be available for your use imminently. In the mean time if you would like more information on India and how DTA International can provide assistance please email our office manager Gurdeep Matharu with your query on gurdeep@dtainternational.com, or alternatively leave your name and email address in the form below and we will contact you by return mail.